Knexus Blog
Insights on How to Make Content Sell
Voice Search: Preparing For The Biggest Shift In Search
Since its inception in 2009, voice search has been slowly but surely redefining search and the way we acquire information. Today, we can search from almost anywhere, at any time, even while doing something else. Improved User Experience Is Driven By Voice Search With…
Integrating Social Content in Customer Journeys for Fashion and Apparel Retail
Positioned at the forefront of the digital revolution, Fashion and Apparel Retailing is surely one of the most polarising industries today. Traditional retailers with a strong physical presence are fighting against the dual trends of an accelerating switch to online…
How to Leverage Customer Journey Mapping to Increase Conversions
To capture the attention of customers, financial institutions need to understand the true drivers of a winning value proposition. Most buying decisions involve self-driven education before making any purchase online or offline. So Customer Journey Mapping not only…
Importance of Individualized Experiences for Luxury Brands
Luxury Brands Fully Embracing Digital Burberry recently announced its plan to move more upmarket to be ‘firmly in luxury’, looking to join iconic brands such as Gucci, Louis Vuitton, Prada and Bulgari. The global market for personal luxury goods (expensive fashion,…
How Artificial Intelligence is Transforming Client Experiences for Wealth and Asset Management
Today, we are living in an era of ‘Digital Transformation’, where companies are adopting latest technologies to help them to transform, remain competitive and grow. However, true digital transformation requires more than simply applying the latest technology. It…
How Progressive Personalization is reshaping the Health and Beauty Industry
Progressive Personalization is a technology framework that completely relies on understanding a customer in terms of their profile, journey to purchase a product and customer behaviour analysis. It require updating customer profiles with all key parameters in real…
5 Key factors driving the Direct to Consumer model
Manufacturers selling direct to consumers is a hot topic. From Microsoft, who recently confirmed that they plan to open a first store in Europe in central London (adding to their approx 100 stores in the US and 1 in Australia), to Tesla, who have forsaken the…
How Personalization Can Transform The Insurance Industry
The insurance industry, since its earliest days, has always enjoyed complete control of the customer and provider relationship. However in the past few years digitization has disrupted the market profoundly, triggering major changes. Acquiring and retaining customers…
How Personalized Customer Journeys Help Fashion Retailers Boost Sales
Core to Fashion Retailing is keeping a close eye on how consumer fashions trends are changing and how individual users shop and view products. For new fashion consumers, value lies in the experience of acquiring the product as much as the product itself. With 70% of…
Role of Dynamic Customer Profiles in creating 1-1 Personalized Customer Journeys
What is a Dynamic Customer Profile Today’s marketers have an unprecedented depth and breadth of data available on customer behaviour, interactions and expectations. That data is captured from a growing diversity of sources, such as ecommerce platforms, digital payment…