Knexus Blog
Insights on How to Make Content Sell
4 ways Machine Learning can Improve the Relevance of Website YouTube Videos
Whether it’s tailored recommendations, contextual advertising, or dynamic pricing, machine learning rapidly made its way into marketing. Brands can now leverage the technology to deliver customer experiences that mirror our new content consumption patterns and…
How to leverage content using AI to improve sales team performance?
Using high value content in sales engagements can position your sale representatives as approachable experts, developing valuable business relationships with customers based on trust and collaboration. Research indicates that 60% of the content created by marketing…
Data-Driven Content – Winning Formula for Direct to Consumer Brands
In a recent PwC Global Consumer Insights Survey, brand trust is cited as one of the top three factors that influence consumers’ buying decisions. Online, 8 out of 10 customers prefer to buy directly from the brand if given the option. Image Source : wikimedia.org If…
Unlocking the ‘Voice of the Customer’ with Predictive Analytics Models
The term ‘Voice of the Customer (VoC)’ specifies a process or strategy to measure the customer preferences, opinions or sentiments, and then use these insights to create a holistic and 1-to-1 customer experience to grow customer satisfaction and loyalty. According to…
Mapping Digital Content in the Customer Journey
From fashion to home loans, consumers today purchase the experience more than they purchase the product. In an era of personalization, the way we buy products or services has shifted from a product-driven rationale to one where personal experience and brand rapport…
Importance of Measuring the Effectiveness of Your Customer Journey
The debate on the importance of customer experience is over. In fact, according to research by Walker, customer experience will overtake price and product as the main brand differentiator by 2020. Brands have started to look into every touchpoint that their customers…
How Content Intelligence Can Elevate The Retail Customer Experience
A successful content strategy requires long-term commitment. While most marketers recognize content marketing as a key driver of customer experience, engaging audiences becomes increasingly challenging. That’s understandable if we look at the massive amount of content…
Role of dynamic, interactive email content for retail success
Email marketing is one of the most effective and consistently successful marketing channels in terms of ROI for retail brands. According to the DMA’s Marketer Email Tracker 2018 report, 86% of marketers say it is ‘important’ or ‘very important’ to their multichannel…
How personalised experiences help insurers build Digital Trust
In the era of digital transformation & technological innovations across industries, customers expect the same quality of interactions with Insurance providers as they are getting in other segments like retail, travel and entertainment. Millenials, the digital…
Optimizing Retail Content and Customer Journeys to Improve Loyalty
The retail industry is in a state of constant and profound change. In the analogue age, bricks-and-mortar stores were the only place to buy for customers in need In the digital age, consumers have plenty of options to buy everything they need, both digital and…