Knexus Blog
Insights on How to Make Content Sell
What is visual commerce?
Visual commerce is about getting content to sell. It helps you educate, inspire, and influence the buying decisions of your customers by delivering personalized content during their shopping journeys. And it enables you to deliver authentic, contextually relevant…
Personalizing the Mobile Experience: A Key Trend for Banking Success
The effect of digital channels on marketing for the financial services sector is profound. Mobile banking, especially, is redefining the relationship between customers and their bank or insurance company. The essential point is the true personalization that the…
Digital Transformation in Retail Banking – Creating Superior Customer Experiences To Grow Loyalty
Digital Transformation is a hot topic for Retail Banks faced with a rapidly changing competitive environment. Digital disruption and innovation is coming from multiple directions, including fintech ventures that can bypass legacy constraints to build customer centric…
AI & Email Marketing: Crossing the Bridge Between Data and Personalization
The marketing landscape is constantly changing as new technologies and platforms are being introduced. Although these changes have the potential to bring exciting new opportunities for marketers, email marketing still remains the king of the marketing kingdom. With a…
Two Ways Telco Brands Can Drive Sales and CX Within Their Mobile Apps
Why Mobile Apps are Important in Telco With mobile service revenue set to reach $1.1 trillion this year, there has never been a more significant time for Communications Service Providers (CSPs) to engage with their customers, and provide a helpful, relevant customer…
How AI Is Changing The Way Telecoms Brands Engage With Customers And Prospects
Engaging with Customers in a Digital Age Over the last decade, rapid digital transformation has completely changed the way consumers are behaving. Radio, books, cinema and physical retail have largely had to make way for podcasts, tablets, Netflix and Amazon. Indeed,…
Content Hubs: Closing the Gap Between Engagement and Purchase
A person´s name is to that person, the sweetest, most important sound in any language. These timeless words were written by Dale Carnegie back in 1937 are still used today as one of the main guidelines in content marketing. However, tectonic changes in technology have…
Why creating a single view of content is so important for brands
Brands are creating an unprecedented volume of content to help attract and retain customers. From Twitter posts and How-to videos on YouTube, to infographics and blog articles, content marketing is one of the single biggest investments brands make to reach their…
How insurance brands can optimize conversion with dynamic landing pages
Accelerated technology innovation and economic development globally fuel growth and diversification in the insurance industry. But in a burgeoning sector, insurance companies are seen as lagging when it comes to the quality of customer satisfaction. According to some…
How Content Personalization Reduces Churn for Telecoms operators
Customer churn is a major issue in the telecoms industry and leads to significant loss of revenue, blocking the growth of operators if not managed properly. It is a well known fact that it’s easier to retain an existing customer than to acquire a new one. For every…