It’s no secret that user-generated content (UGC) has proven to be a powerful and valuable asset for brands. UGC exudes trust and authenticity because it’s content created by real people, with real opinions and experiences. It shows the brand's product in use, shows...
TikTok has exploded in popularity over the last several years, with1 billion monthly active users who watched 167 million videos per internet minute. It may have started as an app for lip-sync and dance challenges videos, but it has grown so much since then. It has...
